William P. Croke

  • Office:
    • Milwaukee

      411 East Wisconsin Avenue
      Suite 1000
      Milwaukee, WI 53202

  • Telephone: (414) 287-1422
  • Fax: (414) 238-6533

Bill Croke is a Shareholder in the Litigation and Risk Management practice group. His practice has consisted of trial and appellate work in State and Federal Courts since admission to the bar in 1970. He has represented Wisconsin Electric Power Co. and its subsidiaries in personal injury cases, Daimler Chrysler Corporation, General Motors and Ford Motor Co. (as local counsel) in product liability cases, numerous insurers in various types of insurance litigation including bad faith litigation, coverage litigation and general insurance defense matters.

Bill served on the Insurance for Members Committee of the State Bar of Wisconsin from 1980-89 and Chaired the Committee from 1986-1988. He served as claims administrator to the Lead Underwriter for the State Bar’s Professional Liability Insurance Program from 1982-85. He was a member of the Board of Directors for Wisconsin Lawyers Mutual Insurance Co (WILMIC) from 1985-1989 and served as its claims administrator from 1985 until that function was taken in-house in 1989. He is a member of the State Bar of Wisconsin, Defense Research Institute, and Wisconsin Defense Counsel.

Practice Areas:


  • Marquette University, J.D., 1970, Marquette Law Review 1969-70, Note Editor 1970
  • Marquette University, B.A., 1965

Bar Admissions:

  • Wisconsin
  • U.S. District Court, Eastern and Western Districts of Wisconsin and District of Nebraska
  • U.S. Court of Appeals, 7th Circuit

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